Atari is even handed one of many most recognizable brands in the gaming business, nonetheless contemporary strikes suggest it desires to explore unique ventures. The firm announced this day the creation of two unique divisions: Atari Gaming and Atari Blockchain.

Atari Gaming will (unsurprisingly) tackle Atari’s contemporary gaming business. This includes the enchancment of video games (primarily free-to-play cell titles) and using present Atari IPs to invent remakes, remasters, or unique video games on consoles and PCs. Atari Games will additionally continue to toughen the VCS console and can tackle ticket licensing, specializing in businesses that are looking to make use of recognizable Atari titles. The firm says that the division “will continue to leverage this notoriety in both gaming and non-gaming associated fields (including accommodations and casinos).”

Presumably the more attention-grabbing division is Atari Blockchain, which is able to tackle the rest blockchain- or crypto-associated. This includes the administration of the Atari Token, the firm’s proprietary cryptocurrency it hopes will turn out to be a typical way of procuring interactive leisure. (Atari Token [ATRI] is price US$0.4864 as of press time.) Atari Blockchain will additionally “preserve in mind opportunities in blockchain gaming, NFTs, and blockchain-primarily based utterly utterly online worlds.”

The creation of Atari Blockchain would possibly per chance per chance well per chance lead to an fully separate firm. In its press open, Atari acknowledged that it is “exploring… the prospective structuring of this division as an self ample entity with a peek to a that that that you can well per chance possibly narrate gallop-off to Atari shareholders by the listing of this unique entity.” Truly, meaning that Atari Blockchain would possibly per chance per chance well per chance at final turn out to be its personal firm with its personal inventory.

As a final fragment of the switch, the contemporary Atari CEO, Frédéric Chesnais, will lead Atari Blockchain. In his reputation, Wade J. Rosen, the contemporary Chairman of Atari’s Board of Directors will step in as the unique CEO for all of the Atari Crew.

What enact you narrate of Atari’s seeming shift into blockchain? Permit us to know in the comments.