Wednesday, December 8, 2021

How Dotdash developed its tech facilities to accommodate and secure its remote workers

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When the pandemic hit, publishers’ workforces went remote practically overnight. That sudden transition has left a lot of publishers’ tech infrastructures vulnerable to cybersecurity threats, along with employees working from home needing additional IT support.“Every publisher needs to make security awareness a priority,” Dotdash’s CTO Nabil Ahmad said during the Digiday Publishing Summit this week.…

Media Briefing: What publishers had to say at the Digiday Publishing Summit

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This week’s Media Briefing recaps what was said when publishing executives came together behind closed doors at this week’s Digiday Publishing Summit. Overheard at the Digiday Publishing Summit The key hits: Publishers are dealing with a lot of alternate IDs and a lack of clarity around which advertisers will adopt.Acquiring people’s consent continues to be…

‘A go back to the essentials’: Why a membership box DTC brand name is...

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For the first time in its 10-year brand history, Bespoke Post, a direct-to-consumer and subscription box company, is trying its hand at television advertising — beginning with a broadcast spot that went live on linear earlier this month to get in front of shoppers. “It’s about scale and the halo effect television offers,” said Alvaro…

UK customers would jointly pay over ₤ 1bn a year for control of their...

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UK consumers are willing to pay a small fee per month to have control of the data they share with Google and Facebook By Karl Flinders, Emea Content Editor, Computer Weekly Published: 30 Sep 2021 8:00 British internet users would be prepared to pay over £1bn a year to Google and Facebook in return for…

The Rundown: Even with 1B active users, TikTok still does not have great deals...

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September 29, 2021 by Max Willens TikTok rode global youth enthusiasm, hundreds of millions of dollars in ad spending — much of it with competitors — and a pandemic-fueled shift in consumer behavior into the Billion Active Users Club this year.  But for a platform with so much scale, TikTok is still missing a lot…

‘The dollars are not where they require to be’: A minority, woman-owned media business...

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September 29, 2021 by Kimeko McCoy More than a year after social justice calls put further pressure on brands to spend their money in meaningful ways, diversity, equity and inclusion efforts are still a priority for many in adland. While they made DE&I pledges in 2020, this year was slated for action. It’s been notable…

Case Research Study: How Relied On Media Brands is focusing on video after getting...

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One might not expect Trusted Media Brands (TMB) — with titles including Taste of Home, Reader’s Digest and Family Handyman — to find value in a company that spots viral videos online. “We [had been] looking for an acquisition to push our growth even farther,” said Bonnie Kintzer, CEO of Trusted Media Brands at Digiday’s Publishing Summit (DPS),…

‘Someone you wish to follow’: The officer revamping Condé Nast’s business design throughout Europe

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Natalia Gamero del Castillo has had to overcome her fair share of challenges over two decades at Condé Nast. The latest one, however — maintaining the local integrity of the company’s brands while they innovate their online presence — could be her hardest yet. Not because it’s new per se. From the emergence of social…

Future of TELEVISION Instruction: Instagram’s IGTV might not be a star on the platform...

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The Future of TV Briefing this week looks at how IGTV fits into Instagram’s expanded video platform more than three years after its introduction. The long tail of IGTV The key hits: IGTV accounted for 10% of in-feed posts in the first half of 2021, according to a Conviva analysis of 25,000-plus accounts.Despite the small…

Valve is apparently dealing with a standalone VR headset

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Brad Lynch, a YouTube host who reports on virtual reality, has found evidence from patent applications and other sources that Valve is currently working on a standalone VR headset codenamed "Deckard." Ars Technica has independently confirmed that the company is indeed developing a device with that codename.   Lynch found references to multiple iterations of Deckard,…